What AI search visibility tools cost a small agency (September 2026)
Updated · prices seen 25 September 2026
A small agency pays from $29 a month for 15 prompts on Otterly.AI Lite to $489 a month for 400 prompts on Otterly.AI Premium; Semrush charges $99 per domain per month, billed annually, for 25 prompts on one domain. Among the other published prices we saw on 25 September 2026, Ahrefs Brand Radar's AI Visibility Index starts at $199/month, HubSpot AEO costs $50/month after a free trial, and classic brand monitoring on Brand24 Pro costs $499/month ($399/month billed annually).
For five clients tracked on 20 prompts each (100 prompts), that works out to $189/month on Otterly.AI Standard or $495/month on Semrush (5 domains × $99). Peec AI, Profound, Scrunch AI, Writesonic GEO, Okara AI CMO and Hall did not show a price we could record in our 25 September 2026 check, so we link their pricing pages instead of quoting a figure.
This page is published by CiteBrand, which sells an AI visibility tool. Every competitor price below was read from the vendor's own pricing page on 25 September 2026 and is linked. Prices change; check the vendor page before you buy.
Published prices
| Tool | Entry plan | Next tiers | What the price covers (prompts / domains / seats) | Agency catch | Source (as of September 2026) |
|---|---|---|---|---|---|
| Otterly.AI | Lite $29/month (15 search prompts) | Standard $189/month (100 prompts), Premium $489/month (400 prompts), Enterprise custom from 1,000 prompts | Unlimited team members on every plan; unlimited workspaces on Standard and Premium. Base tracking: ChatGPT, Google AI Overviews, Perplexity, MS Copilot | Claude, Google AI Mode and Gemini are add-ons; 100 extra prompts cost $99 | otterly.ai/pricing, seen 25 Sep 2026 |
| Semrush AI Visibility (Base) | $99/mo per domain, billed annually | — | 1 domain, 25 custom prompts (daily AI rankings) | Priced per domain, so each client domain is another $99; "Additional Users Starting at $45/mo" | semrush.com/pricing/ai, seen 25 Sep 2026 |
| Ahrefs Brand Radar | AI Visibility Index "Starts at $199/mo" | Custom Prompts "Starts at $50/mo" | — | Custom Prompts is listed with its own price, separate from the AI Visibility Index | ahrefs.com/brand-radar, seen 25 Sep 2026 |
| HubSpot AEO | "Try HubSpot AEO free. $50/mo after." | — | — | — | offers.hubspot.com, seen 25 Sep 2026 |
| Peec AI | Not published in our 25 Sep 2026 check | Not published in our 25 Sep 2026 check | 3 engines per plan, unlimited seats | — | peec.ai/pricing |
| Profound | Not published in our 25 Sep 2026 check | Not published in our 25 Sep 2026 check | 9 engines | Self-serve plans dropped September 2026; a 7-day trial, then Enterprise | tryprofound.com/pricing |
| Scrunch AI | Not published in our 25 Sep 2026 check | Not published in our 25 Sep 2026 check | 7 engines, including Meta AI | — | scrunch.com/pricing |
| Writesonic GEO | Not published in our 25 Sep 2026 check | Not published in our 25 Sep 2026 check | — | — | writesonic.com/pricing |
| Okara AI CMO | Not published in our 25 Sep 2026 check | Not published in our 25 Sep 2026 check | GEO agent tracks 15 prompts on 2 engines | — | okara.ai/pricing |
| Hall | Not published in our 25 Sep 2026 check | Not published in our 25 Sep 2026 check | 6 engines | — | usehall.com |
A dash means the dated copy of the vendor's page we used does not list that detail. For features and AI engine coverage of each tool, see our AI visibility tools comparison.
Classic brand monitoring: Brand24
Brand24 appears in AI answers to this question as a classic brand monitoring option. Its pricing page describes the Pro plan as "Ideal for growing businesses and small agencies" at $499 per month, or $399 per month billed annually. The other plans on the same page, seen 25 September 2026: Individual $249/month ($199 billed annually), Team $349/month ($299 billed annually), Business $699/month ($599 billed annually), and Enterprise from $1,499, billed annually (brand24.com/prices).
Prices you may have seen that changed
AI answers to "how much do AI visibility tools cost" repeat figures that do not match, or cannot be matched to, the vendors' own pages:
- Otterly.AI "Plans start at $25/month". An AI answer gave this figure. On 25 September 2026, otterly.ai/pricing showed the entry plan (Lite) at $29/month for 15 search prompts.
- Profound "from $99/mo" and "Agency Growth: $99/mo + $399/mo". AI answers quoted these figures. We could not confirm either on a dated copy of Profound's pricing page; check that page before relying on them.
- Peec AI "€85/mo". An AI answer quoted this figure. We could not confirm it on a dated copy of Peec AI's pricing page; check that page before relying on it.
If you are moving away from Profound, see Profound alternatives; for Peec AI, see Peec AI alternatives.
Worked example: 5 clients × 20 prompts
An agency with 5 clients that tracks 20 prompts per client needs 5 × 20 = 100 prompts a month.
- Otterly.AI Standard: $189/month. Standard includes 100 search prompts, which covers all 100, and has unlimited workspaces, so each client can have its own (otterly.ai/pricing, seen 25 Sep 2026).
- Semrush AI Visibility (Base): 5 domains × $99 = $495/month, billed annually. Semrush prices per domain, so each client domain needs its own $99 plan, and each includes 25 prompts, enough for 20 per client (semrush.com/pricing/ai, seen 25 Sep 2026).
CiteBrand
CiteBrand's pricing section lists two plans: Solo, "For freelancers and small agencies", $149/month, 2,500 credits/month, 3 projects; and Growth, "For growing agencies", $499/month, 10,000 credits/month, 10 projects.
How we checked
On 25 September 2026 we read these vendor pages and recorded the prices shown on them: otterly.ai/pricing, semrush.com/pricing/ai, ahrefs.com/brand-radar, HubSpot AEO and brand24.com/prices. For Peec AI, Profound, Scrunch AI, Writesonic GEO, Okara AI CMO and Hall we have no dated copy of a price, so the table links their pricing pages without quoting one. The AI answers quoted in "Prices you may have seen that changed" come from CiteBrand's September 2026 measurement of answers to the prompt "How much do AI search visibility and brand monitoring platforms cost per month for a small agency?". Vendors change prices without notice; treat every figure here as the price seen on 25 September 2026.